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Concept project · Legal · Houston, TX

Casa Norte Immigration Law

A bilingual website concept for an immigration law firm: built to turn a worried first visit into a booked consultation.

Casa Norte is a fictional firm. We built this concept to show how we design for immigration lawyers.

Casa Norte concept site: homepage hero with the headline 'Immigration lawyers in Houston who speak your language'
Casa Norte concept site on a phone: the homepage hero with the call, WhatsApp and book bar at the bottom

The brief we set ourselves

Immigration clients arrive anxious, often reading in their second language, and unsure which case they even have. The site had to:

  • explain every path in plain words, in English and Spanish
  • help visitors find their case type in under a minute
  • make booking a paid consultation the obvious next step
  • rank for "immigration lawyer + city" searches and each case type

What we built

  • Case finder with 'I'm married to a U.S. citizen or resident' and 'Inside the U.S.' selected, suggesting the marriage green card path

    Case finder

    Two questions, one suggested path, and the matching practice area highlighted.

  • Marriage green card page: a numbered step-by-step timeline from Form I-130 to the green card interview, with links to uscis.gov

    "Your path, step by step"

    A line that draws itself as you scroll, so every process looks manageable.

  • Practice areas grid with ten case types, the marriage green card card marked 'Suggested for you'

    10 case pages

    Each one with its own timeline, the official forms linked to USCIS, the State Department or EOIR, real FAQs, and no invented fees or processing times.

  • Spanish homepage hero: 'Abogados de inmigración en Houston que hablan su idioma'

    Fully bilingual

    9 pages written for Spanish-speaking readers using usted, not machine-translated, with a smooth language switch.

  • U visa and VAWA page with a 'Leave this page' quick-exit button in the top corner

    Safety details

    A "Leave this page" quick exit on the U visa & VAWA page, and forms that warn visitors not to share sensitive details.

  • Deportation defense page on a phone, with the call, WhatsApp and book bar fixed at the bottom of the screen

    Mobile first

    A call, WhatsApp and book bar always within thumb reach.

Built to be found

  • One keyword per page, mapped before design ("immigration lawyer houston", "deportation lawyer houston", "abogado de inmigración en houston"…)
  • Structured data on every page: LegalService, Service, FAQPage, BreadcrumbList, Article
  • English ↔ Spanish hreflang pairs, so Google shows the right language
  • Clean titles, descriptions and internal links, checked automatically on every build

Fast and accessible

Mobile performance
95
Desktop performance
100
Accessibility
100
Pages in English and Spanish
32

Measured with Google PageSpeed Insights on the live site, October 2026.

Want this for your firm?

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