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Illustration: a roofer stands on a residential roof at golden hour

Industry · Home services

Roofing marketing that keeps your crews booked

Homeowners search when the roof leaks and when they plan a replacement. We build the website and local presence that make your company the one they call.

Two kinds of roofing customer

Roofing customers come in two moods. Some have water coming through the ceiling and call the first trustworthy company they find. Others are planning a replacement and compare three or four contractors over weeks. Your website and Google presence need to win both.

What homeowners look for

  • Fast contact. A phone number they can tap and a quick estimate form.
  • Proof of quality. Photos of real roofs you've installed, before and after.
  • Trust. Licensing, insurance, warranties, manufacturer certifications and years in business.
  • Reviews. Lots of recent reviews from neighbors.
  • Local presence. Evidence you work in their town.

What we build for roofing companies

Service pages

Roof repair, replacement, inspections, storm and hail damage, insurance claims, gutters, and commercial roofing if you offer it. Each targets the searches homeowners make. See roofing SEO.

Area pages with real substance

Pages for the towns you serve, with real projects, local conditions and permits, not copy-paste city pages that Google ignores.

Project galleries

Before-and-after photos of your work, organized by service and area.

Estimates and click-to-call everywhere

A short estimate form and tap-to-call on every page, connected to your CRM if you use one. See roofing website design.

Google Business Profile and reviews

Your Maps listing optimized with services, photos and posts, and a simple way to ask every customer for a review after the job. See Google Business Profile management.

Pricing

  • Essentials

    $2,500

    A fast, professional website that brings in calls.

    • Up to 8 pages
    • Mobile-first design and copywriting
    • Google Business Profile setup
    • Technical SEO
  • Local SEO

    $750/mo

    Show up in Google Maps and local search.

    • Everything in Care
    • Google Business Profile and reviews
    • 2 articles or pages a month
    • Monthly report

Frequently asked questions

How do roofing companies get more leads online?

Through Google Maps and search: a strong Google Business Profile with many recent reviews, a fast website with a page for each service and area you cover, photos of real projects and an easy way to call or request an estimate.

Do you buy or resell roofing leads?

No. We build your own website and local presence so leads come directly to you, not shared with three competitors.

Can you help with storm damage and insurance claim work?

Yes. We create pages that explain your storm damage inspections and how you help homeowners with insurance claims, so you're visible when storm season hits.

How much does roofing marketing cost?

Our websites start at $2,500; most roofing companies choose the $4,500 Growth package. SEO starts at $750 per month. With 12 months of SEO, the Essentials website is free.

Start with a free audit

We'll review your website, Google listing and top local competitors, and send you a short video within two business days. Get your free audit.