Industry · Home services
Solar marketing for installers who want qualified homeowners
Homeowners research solar for weeks before they call. We build websites that answer their questions honestly and local SEO that brings them to you, not to a lead reseller.
Solar is a considered purchase
Going solar is one of the biggest purchases a homeowner makes. They research costs, savings, financing, incentives, panel brands and installers for weeks, often while being chased by aggressive lead resellers. The installer who answers their questions honestly and clearly earns their trust and the consultation.
Built by people who know energy
Nolara Studio's team includes an engineer who has designed, sized and quoted energy and battery storage systems for residential and commercial clients. We understand the technology, the sales cycle and the questions homeowners ask, so your website speaks with real expertise.
What we build for solar installers
Education that converts
Clear pages on how solar works, what it costs, payback and savings, financing and leasing, incentives and net metering, written for homeowners and reviewed by you.
Service and product pages
Residential solar, commercial solar, battery storage, EV chargers, maintenance and panel cleaning. See solar SEO and battery storage marketing.
Consultation booking
An easy, low-pressure way to book a consultation or request a site assessment, connected to your CRM.
Proof
Installed projects with system size and photos, certifications, warranties and reviews.
Local presence
Area pages with real installed projects and local utility information, plus a strong Google Business Profile. See Google Business Profile management.
Pricing
Growth
Recommended$4,500
Rank for every service and area you cover.
- Up to 20 pages (services and cities)
- Spanish version of key pages
- Online booking or quote requests
- Everything in Essentials
Growth SEO
$1,250/mo
More content and authority to pull ahead.
- Everything in Local SEO
- 4 articles or pages a month
- Quality backlinks
- Spanish SEO
Dominate
from$2,000/mo
Very competitive markets or multiple locations.
- Everything in Growth SEO
- Large cities and competitive markets
- Multiple locations
- Scope based on your goals
See full pricing and our guide to solar lead generation.
Frequently asked questions
How do solar installers get leads without buying them?
By owning their search presence: a website that answers homeowners' questions about cost, savings, incentives and financing, a strong Google Business Profile with reviews, and local pages for the areas you serve. Those leads come only to you.
Do you understand solar and battery storage?
Yes. Our team includes an engineer with hands-on experience sizing and quoting energy and battery storage systems, so we can write about your products accurately and explain them clearly to homeowners.
Can you explain incentives and net metering on the website?
Yes, with your input. Incentives and utility rules change, so we write clear explanations, link to official sources and update them as part of our SEO plans.
How much does solar marketing cost?
Most solar installers choose our $4,500 Growth website and Growth SEO at $1,250 per month. With 12 months of SEO, the Growth website is half price.
Keep exploring
Start with a free audit
We'll review your website and local competitors and send you a short video within two business days. Get your free audit.