Concept project · Healthcare · Miami, FL
Brisa Family Dental
A bilingual website concept for a family dental practice: built so a parent can book the whole family, or a patient in pain can call, in a few taps.
Brisa is a fictional practice. We built this concept to show how we design for dentists.
The brief we set ourselves
People choose a dentist in a few seconds, often on a phone, and the first questions are always the same: do you take my insurance, can you see me soon, and will my kids be OK here. The site had to:
- look like a dental practice at first glance, with real treatment rooms and dentists in scrubs
- answer the insurance question before anyone has to call
- give a patient in pain a phone number they can tap in one second
- work for families who speak English, Spanish or both
- rank for "family dentist + city" and for each treatment
What we built
Insurance checker
Type your plan and see right away if it's on the list, and what to do if it isn't.
Same-day emergency page
A tap-to-call card, live "open now" status and a clear box that says when to go to the ER instead.
Treatments in one menu
General, cosmetic, orthodontics and kids' care, each with its own page.
Whitening before and after
A drag slider, labeled as an illustration so nothing pretends to be a real patient.
English and Spanish
A language switch on every page, and 8 Spanish pages written for Spanish-speaking families: the home page, booking, emergencies, insurance and four treatments.
Mobile first
A call, book and directions bar always within thumb reach.
Built to be found
- One keyword per page, mapped before design ("family dentist miami", "emergency dentist miami", "dental implants miami", "dentista de emergencia en miami"…)
- Structured data where it fits: Dentist, MedicalProcedure for each treatment, FAQPage, BreadcrumbList and Article
- English ↔ Spanish hreflang pairs on the 8 pages that have both versions
- Titles, descriptions and internal links checked automatically on every build
Fast and accessible
- Mobile performance
- 99
- Desktop performance
- 100
- Accessibility
- 100
- Pages in English and Spanish
- 32
Measured with Google PageSpeed Insights on the live site, October 2026.
Keep exploring
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