1. Build a page for each treatment

Botox and neurotoxins, fillers, laser hair removal, microneedling, chemical peels, body contouring, IV therapy. Each page should explain what it is, who it's for, results, downtime, price range and common questions. Each can rank for its own searches.

2. Show real results

Before-and-after galleries are among the most viewed pages on any med spa website. Use real clients with written consent, consistent lighting and honest results.

3. Show your providers

Clients want to know who's treating them. Show credentials, training and real photos of your injectors and medical director.

4. Be clear about prices

"Starting from" prices or ranges reduce hesitation and bring better-quality bookings.

5. Make booking effortless

Online booking connected to your scheduling software, available 24/7, with a clear first step for new clients.

6. Optimize your Google Business Profile

Choose "Medical spa" as your primary category, list every treatment, post photos of your space and team and keep hours updated. See our Google Business Profile guide.

7. Collect reviews consistently

Ask after treatments when clients see their results. Reply to every review without confirming treatment details. See how to get more Google reviews.

8. Promote memberships and packages

Memberships, treatment series and seasonal packages create recurring revenue and give clients a reason to return.

9. Publish helpful content

Articles like "Botox vs fillers", "How many laser hair removal sessions do I need?" or "What to expect after microneedling" attract clients who are ready to book.

10. Stay compliant

Medical aesthetics is regulated. Avoid exaggerated claims, follow your state's rules on advertising and consent, and protect client privacy in reviews and photos.

11. Speak to your local market

If many clients in your area speak Spanish, a Spanish version of key pages can set you apart.

12. Track bookings, not just visits

Know which treatments, pages and channels bring paying clients.