Industry · Immigration lawyers
Immigration lawyer SEO that ranks for every case you handle
We help immigration firms show up for the specific searches clients make, in English and Spanish, on Google Search and Google Maps.
Why immigration SEO is different
Immigration is one of the few practice areas where clients search for a long list of very specific situations, and where a large share of them search in another language. A firm that only targets "immigration lawyer" in English competes with every firm in the city for one phrase, and ignores most of the searches that turn into clients.
Good immigration lawyer SEO does three things: it builds a page for every case type you handle, it covers the Spanish searches your competitors ignore, and it makes your Google Business Profile the strongest in your area.
What's included
Keyword research by case type
We map the searches people make for each case you take: marriage green cards, naturalization, DACA renewals, asylum, removal defense, work and investor visas. Then we decide which pages to build and in what order, starting with the cases that bring you the best clients.
Case-type pages that rank
Each page explains the process, eligibility, documents and timelines in plain language, answers the questions people actually ask, and ends with a clear way to book a consultation. These pages are the backbone of your rankings.
Spanish SEO
We research Spanish search terms separately, because people don't search with literal translations. Your Spanish pages are written to match how Spanish speakers in your area actually look for help.
Google Business Profile optimization
Correct categories, practice areas, languages spoken, hours, photos and regular posts. For "near me" searches, your profile is often more important than your website. More on Google Business Profile management.
Reviews
A respectful process to ask satisfied clients for reviews, and professional replies to every review, without revealing anything about anyone's case.
Technical SEO
Fast pages, clean structure, schema markup for your firm and attorneys, and everything else Google needs to understand and trust your site.
Monthly report
Calls, consultation requests, rankings and what we did this month, in plain English, on one page.
Built on the right website
SEO works best on a fast, well-structured site. If your current website is slow or has one page for all services, we'll recommend rebuilding it first. See immigration law firm website design.
SEO plans
Local SEO
$750/mo
Show up in Google Maps and local search.
- Everything in Care
- Google Business Profile and reviews
- 2 articles or pages a month
- Monthly report
Growth SEO
$1,250/mo
More content and authority to pull ahead.
- Everything in Local SEO
- 4 articles or pages a month
- Quality backlinks
- Spanish SEO
Dominate
from$2,000/mo
Very competitive markets or multiple locations.
- Everything in Growth SEO
- Large cities and competitive markets
- Multiple locations
- Scope based on your goals
SEO plans have a 6-month minimum. See pricing or learn more about our local SEO services.
Frequently asked questions
How long does SEO take for an immigration law firm?
Most firms see their rankings start to move in 3 to 6 months. Competitive cities and case types can take longer. That's why our SEO plans have a 6-month minimum and a monthly report so you can follow progress.
Should we target Spanish keywords?
If your firm serves Spanish-speaking clients, yes. Searches like 'abogado de inmigración cerca de mí' often have less competition than their English equivalents, and they bring clients who are looking for a firm that speaks their language.
What's more important: Google Maps or regular search results?
Both. For 'near me' searches, the Google Maps results appear first, so your Google Business Profile and reviews matter enormously. For case-specific searches, your website's pages do most of the work. Our plans cover both.
Do you guarantee first place on Google?
No honest agency can. We do the work that moves rankings and report the results every month, so you can see exactly what you're getting.
Keep exploring
Find out where you stand
We'll check how your firm ranks for your main case types, in English and Spanish, and send you a short video with what we'd do first. Get your free SEO audit.