Industry · Family lawyers
Family law SEO that reaches people when they need you
Rank for the divorce, custody and support searches people make in your area, and turn those visits into consultations.
Divorce searches are local and specific
People rarely search for "family law" in general. They search for their situation in their city: "divorce lawyer in Dallas", "child custody attorney near me", "how to modify child support in Florida". The firms that rank for those searches get the calls.
What's included
Keyword research by case type
We map the searches for every type of case you handle, including the high-value ones you want more of, and plan a page for each.
Case-type and FAQ content
Clear, compassionate pages and articles that answer the questions people ask before they call: how custody is decided, how long a divorce takes, what mediation is. Each one links to a way to book a consultation.
Google Business Profile optimization
Accurate categories, services, hours, photos and regular posts, so your firm stands out in Google Maps. See Google Business Profile management.
Reviews
A respectful process for asking satisfied clients for reviews, and professional replies that never reveal private details.
Technical SEO
Fast pages, attorney and firm schema markup, clean structure and secure forms.
Monthly report
Calls, consultation requests, rankings and next steps on one page.
SEO plans
Local SEO
$750/mo
Show up in Google Maps and local search.
- Everything in Care
- Google Business Profile and reviews
- 2 articles or pages a month
- Monthly report
Growth SEO
$1,250/mo
More content and authority to pull ahead.
- Everything in Local SEO
- 4 articles or pages a month
- Quality backlinks
- Spanish SEO
Dominate
from$2,000/mo
Very competitive markets or multiple locations.
- Everything in Growth SEO
- Large cities and competitive markets
- Multiple locations
- Scope based on your goals
6-month minimum. See pricing and our local SEO services. Need a new site first? See family law firm website design.
Location pages for family law
Family law is handled in local courts, so searches are local: "divorce lawyer [county]", "custody attorney [city]". If your firm serves several counties, we build useful pages for each one, with information about the local courts and process, written to help readers rather than copy-pasted with a new city name.
Content that builds trust early
Many people research family law issues months before hiring a lawyer. Helpful articles answer their questions and introduce your firm: "How is child custody decided in [state]?", "What is the difference between mediation and litigation?", "How long does a divorce take?". Each article includes a clear note that it's general information, not legal advice.
Frequently asked questions
What keywords should a family law firm target?
Beyond 'divorce lawyer' and 'family lawyer' in your city, target the specific cases you handle: contested divorce, child custody, child support modification, spousal support, prenuptial agreements and protective orders. Each deserves its own page.
How long does family law SEO take?
Most firms see rankings start to improve in 3 to 6 months. Large, competitive cities can take longer. Our monthly report shows progress from the first month.
Is Google Maps important for family lawyers?
Yes. For searches like 'divorce lawyer near me', the Google Maps results appear before regular results. Your Google Business Profile and reviews are a big part of being found.
Keep exploring
Find out where you rank
We'll check your rankings for your main case types and send you a short video with what we'd do first. Get your free SEO audit.