Industry · HVAC
HVAC SEO that wins the busy season, and the rest of the year
Rank for AC repair, furnace repair and installation searches in your service area, and turn them into booked service calls.
Be visible before the heat wave hits
HVAC searches spike with the weather. Companies that already rank when the first heat wave or cold snap arrives get the calls. SEO is how you get there before your competitors.
What's included
- Service and area keyword strategy for repairs, installations and maintenance.
- Service pages and homeowner guides: AC not cooling, furnace troubleshooting, replacement costs, efficiency rebates.
- Google Business Profile management with seasonal posts. See Google Business Profile management.
- Review growth after every service call. See review management.
- Local citations and links from suppliers, associations and community sites.
- Technical SEO and HVAC business schema.
- Monthly report with calls, bookings and rankings.
Keyword strategy for HVAC companies
We target the searches that bring booked jobs:
- "AC repair [city]" and "furnace repair [city]"
- "HVAC company near me"
- "Heat pump installation [city]"
- "Ductless mini split installer"
- "AC replacement cost"
- "HVAC maintenance plan"
Each service gets one strong page, and your main towns get useful local pages with details about climate, housing and the systems common in the area.
Google Maps for HVAC
Most HVAC calls start in Google Maps. We optimize your categories ("HVAC contractor", "Air conditioning repair service", "Heating contractor" where relevant), list every service, post weekly, add photos of real installs and build a steady flow of reviews that mention the service and town.
Monthly reporting
One clear page each month: calls and forms from search, rankings for your main services, Google profile performance and the work completed.
Plans
Local SEO
$750/mo
Show up in Google Maps and local search.
- Everything in Care
- Google Business Profile and reviews
- 2 articles or pages a month
- Monthly report
Growth SEO
$1,250/mo
More content and authority to pull ahead.
- Everything in Local SEO
- 4 articles or pages a month
- Quality backlinks
- Spanish SEO
Dominate
from$2,000/mo
Very competitive markets or multiple locations.
- Everything in Growth SEO
- Large cities and competitive markets
- Multiple locations
- Scope based on your goals
6-month minimum. See pricing and our HVAC website design.
Frequently asked questions
When should an HVAC company start SEO?
Ideally 3 to 6 months before your busy season, since SEO takes time to build. But any time is better than waiting another year.
Do you write seasonal content?
Yes. We plan content and Google posts ahead of cooling and heating seasons, like AC tune-up reminders in spring and furnace safety in fall.
Which HVAC services should we target first?
Usually the high-value ones you want more of, like replacements, heat pumps and maintenance plans, plus repair searches for your main towns.
Do reviews help HVAC rankings?
Yes. The number, quality and recency of reviews influence Google Maps rankings, and reviews that mention the service and town help most.
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