Industry · Dentists
Orthodontist marketing that fills your consultation calendar
Reach parents researching braces and adults considering clear aligners, and turn their searches into free consultations.
Two audiences, one decision
Orthodontic patients arrive by two paths. Parents research braces for their child, comparing options and costs. Adults research clear aligners for themselves, often after seeing ads for direct-to-consumer brands. Both want to know what treatment costs, how long it takes and why a specialist is worth it.
What we build for orthodontists
Treatment pages for every option
Traditional braces, ceramic braces, clear aligners, early treatment, adult orthodontics and retainers, each explained in plain language with typical timelines and payment options.
Content for parents and for adults
Guides like "When should my child see an orthodontist?" and "Clear aligners vs. braces for adults", targeting the searches each audience makes.
Free consultation booking
A clear, inviting path to book a free consultation from every page, connected to your scheduling system.
Payment plans and insurance
Monthly payment options and insurance coverage explained simply, because cost is the first concern for most families.
Local SEO and reviews
A strong Google Business Profile and a steady flow of reviews from local families. See our dental SEO approach.
Competing with aligner brands
National aligner brands spend heavily on advertising, but many patients still prefer an orthodontist they can visit in person. Your website should explain the benefits of in-office care clearly and fairly: an examination by a specialist, a treatment plan for their specific case, in-person monitoring and adjustments, and support if something goes wrong.
Referrals and reputation
Many orthodontic patients arrive by referral from general dentists. We can add a referral page for dentists, and help you collect reviews from patients and parents at key moments, such as when braces come off.
Keyword focus for orthodontists
- "Orthodontist near me" and "orthodontist [city]"
- "Invisalign [city]" and "clear aligners for adults"
- "Braces cost" and "how much are braces"
- "Early orthodontic treatment" for parents of younger children
Each one gets a dedicated, helpful page connected to free consultation booking.
Pricing
Growth
Recommended$4,500
Rank for every service and area you cover.
- Up to 20 pages (services and cities)
- Spanish version of key pages
- Online booking or quote requests
- Everything in Essentials
Local SEO
$750/mo
Show up in Google Maps and local search.
- Everything in Care
- Google Business Profile and reviews
- 2 articles or pages a month
- Monthly report
See full pricing and our dental website design.
Frequently asked questions
How do orthodontists compete with direct-to-consumer aligner brands online?
By showing what those brands can't: an in-person specialist, a real treatment plan and a local team. Clear pages comparing treatment options, reviews from local families and an easy free consultation booking make the difference.
Should we have separate content for parents and adults?
Yes. Parents researching treatment for their children and adults considering aligners for themselves have different questions and worries. We create content for both.
What does orthodontic SEO focus on?
Searches like 'orthodontist near me', 'braces cost', 'Invisalign provider' and 'clear aligners for adults' in your area, plus your Google Business Profile and reviews.
Can you add a referral form for general dentists?
Yes. We can build a referral page and form so general dentists can send patients to you easily.
Keep exploring
Start with a free audit
We'll review your website and Google listing and send you a short video with what we'd fix first. Get your free audit.